The Hero777 Fashion

Collections

The Hero777 Fashion follows an inventory-based model with warehouses in Mumbai, New Delhi, Pune, Haryana, Kolkata and Bangalore.^[28] In 2020, in addition to its primary ecommerce business, it has an offline presence via 76 brick-and-mortar stores across the country.^[29] It claims to have over 200,000 products across 2,000 brands
It has three offline store formats called Yadgar Luxe, Yadgar On Trend and Yadgar beauty Kiosks. The Luxe format features international luxury beauty brands such as Huda Beauty, MAC, Dior, and Givenchy along with Yadgar Beauty, the in-house collection of beauty products.^[32] The Yadgar On Trend format has products curated by category basis their popularity.^[33] In India, Yadgar is the only retailer that sells international brands like e.l.f, Charlotte Tilbury, Tonymoly, Becca, Sigma, Limecrime, Dermalogica, and Murad^[34][35] as well as national bestsellers like Soulflower,^[36] Lakme, plum.